About Us
At MyCoach-ee, we empower individuals to achieve personal breakthroughs, support coaches in growing thriving practices, and help organizations unlock their teams' full potential with AI-powered coaching solutions tailored for success.
MyCoach-ee is an EdTech platform offering one integrated ecosystem. It combines coach discovery, AI-enabled matching, and practice management tools to support leadership, wellbeing, and development. Positioned beyond a marketplace, it offers end-to-end infrastructure for coaching practice management to grow and clients to access personalised, relationship-driven coaching experiences.
Focused on leadership, wellbeing, and professional growth, MyCoach-ee enables coaches to scale their practice, individuals to find the right support, and organisations to build capability through structured, impactful coaching experiences.
🧑 Coachee as a Growth-Oriented Individual
Coachee is pronounced as "koch".
A coachee is the person receiving coaching, training, or mentorship, acting as the client or learner in a professional or personal development relationship.
✅ Required
- Mid-senior (manager+)
- Clear goal: career growth / leadership / clarity / life betterment
- Willing to invest in self-development
- Open to feedback and behavioural change
- Outcome-driven mindset
- May have family responsibility
❌ Not Required
- Free advice seekers / casual learners
- Early-career without direction
- Resistant to self-reflection
- Looking for quick fixes
- Therapy/clinical support seekers
- Low willingness to pay
🧑🏫 Coach as Individual Service Giver or Coaching Business
Coach is pronounced as "kowch".
A coach is a tutor who gives extra teaching and helps people improve at a sport, skill, or school subject. As a verb, coach means to train or instruct.
✅ Required
- Certified / experienced coach
- Serious about growing practice
- Open to platform tools and systems
- Willing to be visible (profile, ratings)
- Seeking consistent client flow
❌ Not Required
- Hobby / part-time coaches
- Resistant to structure or feedback
- Expecting instant clients without effort
- Not willing to optimise profile
- Fully booked, not seeking growth
🏢 Human Resource / Learning and Development Leader
Organization buyer (HR / L&D) — procuring coaching at scale, not delivering coaching.
This profile focuses on organisations that need scalable, structured coaching with measurable outcomes linked to business strategy — the counterpart to coaches who run a coaching business.
✅ Required
- Mid-large organisation (200+ employees)
- Budget for L&D / coaching
- Focus on leadership development and retention
- Need for scalable, structured coaching
- ROI and outcome-driven approach
❌ Not Required
- Small firms without L&D budgets
- One-off workshop buyers
- Cost-first (cheap vendor focus)
- No interest in measuring outcomes
- Coaching not linked to business strategy
